Worksight Blog

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logo designer in Manhattan

Startup Logo Identity

Catskill Cryo hired Worksight to develop its visual branding and collateral material. Cryotherapy, which literally means “cold therapy,” is a technique where the body is exposed to extremely cold temperatures for several minutes. Cryotherapy can be delivered to just one area, or you can opt for whole-body cryotherapy. The mark reflects the degree of coldness, the circular nature of the cryo unit, and the double “C” in the name itself.


Write to Shine Non-Profit Logo Design

Non-profit logo design for an educational startup helping middle and high school students learn to express themselves through writing.


Branding and Site Design for Tendy Law

Worksight created the visual identity and site design for this New York City-based law firm. Tendy Law provides a sophisticated, boutique outside general counsel practice advising midsized corporations, not-for-profits, and financial institutions regarding all corporate matters. See the site design here.


Graphic Translation

Graphically translating a drawing (for an app icon promoting a STEMI catheterization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.


Design Interview (Podcast)

Thank you Dave Hopkins for the pleasant design interview (lucky 13)!

itunes: 
https://podcasts.apple.com/ca/podcast/the-quickie-interviews-for-graphic-designers/id1463743075 
Spotify: 
https://open.spotify.com/show/6cX7gO7xbN2x2UKkZtVBQd?si=bRaCyjCTQt2szdswKXP_bA


Lotus Health and Wellness Campaign

Worksight designed the logo, brochure, and website for a new Harlem-based health center. Check the site out at lotushealthcenter.org


SPOTLIGHT ON THE 2018 WINTER GAMES: WHAT DOES IT TAKE TO DESIGN A MEMORABLE OLYMPIC EMBLEM?

Pratt Institute interviewed Professor Scott Santoro who shared his thoughts on the 2018 PyeongChang Olympics emblem and other exceptional examples from the past.