Conceptualization: Research, sketching, visual ideas toward achieving the client’s goal.
Application: Directions fleshed out and brought to form.
Refinement: Revisions made to ensure information is conveyed properly.
Production: Designs made ready for final medium (print, screen, web).
Go to > Components of a Successful Design Solution
347 East 5th Street, 3A, New York, NY 10003 USA
main: 212.777.3558 • cell: 917.565.2994
Worksight is a noticeable entity within the NYC graphic design community (since 1988). The studio has a “design-for-the-everyday” approach to graphic communication including logo design, brochure design & catalog design, magazine design, website design, signage design, and digital communications.
Worksight creates visual identities and brand strategies for a variety of clients, from corporate giants such as Automatic Data Processing (ADP) and Steelcase Furniture, to nonprofits including Purchase College and the Rainforest Foundation US. The goal of every project is to communicate to audiences by drawing them in through form and connecting with smart ideas. Works produced include brochures and posters for the Mount Sinai Health System, book cover and interior for famed architect Philip Johnson’s residences The Houses of Philip Johnson, a logo and website for Lotus Health and Wellness, and a visual identity program for the NYC Alliance Against Sexual Assault.
Articles about Worksight have been included in design publications including 2+3 D (Poland), DesignNET (Korea), Etapes Graphiques (France), Eye (England), ID and Print (USA), Plus Eighty One (Japan), and Art and Design (Beijing). Worksight has also been published in design books such as PBC International, Rockport, Rizzoli, and Watson Guptill. Its principal, Scott W. Santoro has won awards from the AIGA, ACD, NY Bookbinders Guild, and Print magazine.
See a recent article on logo design featuring Scott W. Santoro
Scott W. Santoro is the author of Guide to Graphic Design, a 360-page textbook published by Pearson Education. Scott has served as a Fulbright judge for the program’s review of student design applications and for Sappi Paper’s “Ideas that Matter” design grant. He was a symposium presenter and design judge for the Brno International poster biennial (Czech Republic), an international speaker for the annual Australian Graphic Design Association’s (AGDA) seven-city chapter tour, and an ongoing design lecturer and workshop instructor for university students in mainland China.
Scott holds both a BFA (Pratt Institute) and an MFA (Cranbrook Academy of Art) and is an adjunct professor (CCE) of graphic design at Pratt (since 1997). He has led workshops on design and brand identity at Parsons School of Design, The Cooper Union, and NYU. Scott served as both treasurer (one year) and vice-president (two years) of the NY Chapter of the American Institute of Design and is active as both a speaker, committee member, and workshop leader for numerous design organizations.
Scott named his design studio Worksight as an homage to his early apprenticeship in the blue-collar trade of plumbing. The reference continues to influence him, translating into a clear and direct approach to solving graphic design problems.
Scott lives in the East Village of Manhattan.
Projects Designed with Clarity and Conviction
NYC designer for Logos; Stationery Systems; Identity Style Guides; Websites; Brochures and Reports; Sales Literature and Presentations; Newsletters and Banners (both print and electronic); Magazines and Trade Catalogs; Pocket Folders; Signage (interior/exterior); Packaging; Advertising Design; Trade Show Booths; Wedding Invitations; Gala Announcements and their Journals; Book Covers; Book Interior Layouts; Brand Consulting; Logo redraws and cleanups; Posters; Menus; Promotional T-shirts and Shopping Bags; Holiday Greetings; etc.