Healthy Heart Series is an organization that educates people (predominantly women) about heart mortality rates and the complications that lead to cardiac arrests. Their goal is to reduce the disparities in heart disease among various groups through education, outreach, prevention, and intervention. healthyheartseries.org/
NYC Non-Profit Design
BJTBronx Street Banner
BJTBronx street banner created for this proud commercial district that Worksight designed the identity for—see the full campaign.
Presidential Campaign Logo
Visual identity project for Innocent, a candidate running for the presidency of Gabon in Central Africa. The mark at the right of the name is the map of the country and the year, which can split off and be used on buttons, etc.
Mount Sinai voting campaign to promote early voting. Created for internal screen projections and posters, this piece ties iconic medical treatments to a checkmark as a kind of mashup to support the statement.
Write to Shine Non-Profit Logo Design
Logo design by Worksight for an educational startup helping middle and high school students learn to express themselves through writing.
Lower East Side: People’s Credit Union Annual Report
Online report for the LESPFCU including charts and graphs and highlighting their new mobile banking (cargo van) created as a mockup. See the full report.
St. Michael’s World Apostolate, Bayside, Queens
The 0 in 50 doubles as a halo in this 50th-anniversary campaign logo for St. Michael’s World Apostolate in Queens, NY. Blue (purity) and Red (passion) are the colors associated with the Virgin Mary, as is gold for a 50-year celebration.
Graphically translating a drawing (for an app icon promoting a STEMI catheterization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.
There are times when I like the back cover of a publication that I’ve designed even more than the front cover. It may be that back covers have fewer restraints assigned, allowing more freedom for compositional play. In any case, this is a back of a report I designed a few years ago; enjoy.
Privately Owned Public Space (POPS)
NYC’s Privately Owned Public Space logo competition: Worksight used a modular pattern to create the P letterform that references stone patterns found in both indoor and outdoor spaces. The mark works in color as well as black and white, and is distinctive enough to eventually lose the POPS letterforms inside. To see all 607 submissions, go to: http://popslogo.nyc