Tag Archives: Graphic Design NYC

Startup Logo Identity

Catskill Cryo hired Worksight to develop its visual branding and collateral material. Cryotherapy, which literally means “cold therapy,” is a technique where the body is exposed to extremely cold temperatures for several minutes. Cryotherapy can be delivered to just one area, or you can opt for whole-body cryotherapy. The mark reflects the degree of coldness, the circular nature  Continue Reading »

Lower East Side: People’s Credit Union Design Campaign

Part of a series of posters, postcards, and buck slips (approximately the size of a dollar bill) for this non-profit credit union on the Lower East Side (below Houston Street). The goal was to use interpretive typography and composition in a fun, upbeat, and legible way.

Design Reviewer

Made it to the top row, third from the left as part of Bejing’s VO/Art Union portfolio review program for design students throughout China.

Marathon T-shirt Design

T-shirt design for an annual Mount Sinai run. From a large exploration this design was chosen because of its typographic simplicity as well as its metaphoric mashup of heart monitor and running shoe.

Pace University

An apple is a very popular image and has operated as a sign to represent knowledge (think Adam and Eve’s forbidden fruit), as well as to symbolize elementary education as in “an apple for the teacher,” and also as a sign of health as in “an apple a day.” Here, Worksight used the apple as a  Continue Reading »