Worksight Blog

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NYC Graphic Designer

Presidential Campaign Logo

Visual identity project for Innocent, a candidate running for the presidency of Gabon in Central Africa. The mark at the right of the name is the map of the country and the year, which can split off and be used on buttons, etc.


Voting Campaign

Mount Sinai voting campaign to promote early voting. Created for internal screen projections and posters, this piece ties iconic medical treatments to a checkmark as a kind of mashup to support the statement.


Write to Shine Non-Profit Logo Design

Non-profit logo design for an educational startup helping middle and high school students learn to express themselves through writing.


Lower East Side: People’s Credit Union Annual Report

Online report for the LESPFCU including charts and graphs and highlighting their new mobile banking (cargo van) created as a mockup. See the full report.

Online report for the LESPFCU

St. Michael’s World Apostolate, Bayside, Queens

The 0 in 50 doubles as a halo in this 50th-anniversary campaign logo for St. Michael’s World Apostolate in Queens, NY. Blue (purity) and Red (passion) are the colors associated with the Virgin Mary, as is gold for a 50-year celebration.


Branding and Site Design for Tendy Law

Worksight created the visual identity and site design for this New York City-based law firm. Tendy Law provides a sophisticated, boutique outside general counsel practice advising midsized corporations, not-for-profits, and financial institutions regarding all corporate matters. See the site design here.


Graphic Translation

Graphically translating a drawing (for an app icon promoting a STEMI catheterization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.


Academic Scholarship: Logo Design

Recently completed, this is one of those formal ideas where the cap sat so nicely on the C that it was hard to ignore. Simple two-color mark and lockup.


Design Interview (Podcast)

Thank you Dave Hopkins for the pleasant design interview (lucky 13)!

itunes: 
https://podcasts.apple.com/ca/podcast/the-quickie-interviews-for-graphic-designers/id1463743075 
Spotify: 
https://open.spotify.com/show/6cX7gO7xbN2x2UKkZtVBQd?si=bRaCyjCTQt2szdswKXP_bA


Privately Owned Public Space (POPS)

NYC’s Privately Owned Public Space logo competition: Worksight used a modular pattern to create the P letterform that references stone patterns found in both indoor and outdoor spaces. The mark works in color as well as black and white, and is distinctive enough to eventually lose the POPS letterforms inside. To see all 607 submissions, go to: http://popslogo.nyc